Wedding Photography Trends for Swansea and South Wales 2013

Wedding Photography Trends for Swansea and South Wales 2013


The competition from the wedding photography in Swansea and South Wales industry has gotten fierce. More and more photographers are entering what has become a growing market and there are also many couples who are willing to let their “photographer friends” shoot the big day, so when looking for a photographer in Swansea and South Wales – competitive edge is key to finding success.

As a client be it for portrait photography or an upcoming Bride & Groom, its best to cover all the bases, everything from shooting style to client budgets to after care.

Shooting style:

Nearly every photographer is describing their shooting style as some form of photojournalism: “fine-art photojournalism”, “photojournalistic style, balanced with family portraits and classic couple shots”, and “candid, documentary style photography with a touch of fashion and editorial” this is the modern style of photography giving way to more ‘traditional methods’ which take a big chunk out of the Bride & Grooms day often with waiting family and friend’s getting very bored and a B&G with sore smiling faces!

Couples want their big day documented just like it happens – capturing moment in time to be cherished for evermore, with a few setup shots of aunty Betty thrown in for good measure. “A wedding will always be a story of poignant moments, with a record that needs to be timeless,” says Gower based photographer’s Amber Skye Photography

Gower based photographer’s Amber Skye  Photography
wedding photography swansea south wales

Hobbyists vs Pros:

The wedding photography market is an over-saturated one. More and more hobbyists turning full-time make it even more so. The competition is tough, but pro’s feel like this just pushes them to work harder and become the best of the best. Also, many pro’s aren’t necessarily seeking the type of client who’s just as happy having their DSLR-wielding friend take over…

“Our  advice is to work on finding your own particular niche,” says Swansea photographers Amber Skye Photographer. “if you try to appeal to everyone, you will end up appealing to nobody in particular. There are clients everywhere, it’s just a matter of finding the right ones, we are very lucky in we appeal to likeminded individuals, who love our style and have an ongoing solid relationship with ourselves.  ”

photographers south wales

Gower based photographer’s Amber Skye  Photography

Prints & products:

The trend of 2013 on this front is professional, high-quality photo albums. Even in a time when most photographers are providing the bride and groom with online image galleries and USB’s, clients want a physical reminder of the big day – and for someone else to do the hard work of creating it.

“I started including one book with each of my packages and feel like I’ve received more enquires from clients excited about a book!” says South Wales Photographers Amber Skye Photography. “We also love giving them to clients… it’s something they can hold to and share with others in such a special and magical way. Much better than staring at your computer screen! While some clients prefer to make their own prints and books, many clients still value the artistry and design abilities of the photographer”
Gower based photographer’s Amber Skye  Photography
Client budgets:

Despite the flagging economy, wedding photographers do not plan to lower their prices – they still strive to attract a certain type of clientele. Most photographers have raised their prices in 2013, even if in small increments. Professionals should work to continue developing their skills and co-inside with a new and modern style of photography, and their prices need to reflect that.

Fine-art wedding photographers Amber Skye Photography says, “I’ve been very strict about keeping my rates and not lowering them so as not to attract the wrong client.”

One new trend we see is an increase in “a la carte” options, or add-on’s, that let the bride and groom customize their package. This gives clients the freedom to choose a much or as little as they want, while they still get the base amount.

Gower based photographer’s Amber Skye  Photography

Pricing structure:
The standard package for 2013 among photographers is:


  • Somewhere between 8-12 hours of shooting
  • Second shooter
  • Online photo gallery
  • USB of high res images
  • Photo album
  • Prints or option to order prints from the online gallery or the rights/licence to print


Common add-on’s are larger prints (12×8 in, for example), engagement shoot, photo booth, and “trash the dress” shoot. Interestingly, photographers don’t usually offer canvas wrap prints – there just isn’t any interest from their clients.

Social media marketing:

Facebook is the social media platform of choice among pros in 2013, followed by (relative) newcomer Pinterest (which is amazing for inspiration for photographer and client alike) Twitter and then Google Plus. Wedding photographers love that they can “friend” their clients, then post a teaser gallery the next few days and tag the bride and groom. It’s a sure fire way to get them excited to see all the final images, and also get your work in front of their friends and family.

Pinterest has become more even more popular over the last year, as the audience is filled with potential brides. “I post a little of my own work, but it’s mostly from other people pinning my images,” says Mel & Rob from Amber Skye Photography, who makes the work on their site “pinable”. “This is probably currently the best social media for wedding photographers – brides love it and they do all the work for you!”

Blog and Images by Mel & Rob of Amber Skye Photography Swansea & South Wales Photographers

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